SOLA OLODODO
Sola’s expertise lies at the intersection of international business, strategy & innovation.
About.
Sola Olododo is a dynamic and pragmatic leader whose expertise lies at the intersection of international business, strategy, and innovation. With extensive experience driving growth and leading complex transformation programmes for SMEs, he brings strong business acumen and a proven ability to align innovation strategies with organisational objectives.
As a co-founder of Natavi, an innovation consultancy and investment firm, Sola has led high-impact projects across public and private sectors in Nigeria, developing plans and strategies across growth, commercial, business, innovation, brand, marketing, category, customer, digital, product, and transformation. At Creativetribe Studios, he spearheaded a multidisciplinary team of strategists, creatives, and technologists, fostering a culture of visionary leadership and creative experimentation. He also co-founded the Huluku Initiative, an NGO dedicated to empowering Africa’s vibrant creative professionals.
Sola embraces new possibilities, leaving a profound influence across diverse sectors and establishing himself as a dynamic force in both business and academia. His academic journey reflects his commitment to continuous growth and specialisation. He holds an MBA in Marketing Management from Ahmadu Bello University and an MSc in Project Management and Innovation from the University of Strathclyde. Currently pursuing a PhD at the University of Strathclyde in Glasgow, his research focuses on “How African-Founded Digital Platform-Based Firms Successfully Internationalise: Challenges, Opportunities, and Pathways for Growth.” He is also a Stephen Young Global Leaders’ Scholar at the Stephen Young Institute in Glasgow and a recipient of the prestigious PDMA Doctoral Student Fellowship.
Beyond his professional pursuits, Sola enjoys board games, mobile games, poetry, reading, photography and cycling.
He is married to Mayowa Olododo, a practicing architect, and together they are proud parents to Tirenioluwa and Inioluwa.
Expertise.
Business.
Strategy + Innovation
Sola empowers micro, small, or medium-sized enterprises to refine their growth and internationalisation strategies. Applying modern innovation frameworks, he transforms product and service development to accelerate profitable growth, outpace competition, and increase market penetration. This is achieved by identifying and implementing new opportunities through new ventures and business models, product development, business and service design, and strategic and customer insight.
Transformation.
Digital + Experiential
With over fifteen years of experience in digital and innovation project management, Sola applies his interdisciplinary expertise to guide your transformation. His approach fosters a digital mindset by enhancing collaboration while exploring emerging technologies, leveraging cutting-edge platforms, and developing new value propositions through large-scale prototyping. He designs and implements your digital transformation strategy, managing the transition from analog to digital methods to build more effective, seamless, and efficient operations for your business.
Data-Driven.
Research + Insights
Sola is a researcher who combines extensive academic training with practical industry experience. He applies expert skills in statistical analysis and data visualisation to deliver insights that drive innovation and achieve market repositioning. Leveraging a wide range of methodologies, including qualitative and quantitative analysis, cultural insights, trends and futures forecasting, as well as in-depth customer, audience, and user research, he provides targeted solutions and strategic direction for complex business challenges. ~
Clients.
- Adaminna
- Lafarge
- CHIP
- PremiumTimes
- AMCOW
- Omega Butler
- Vintage Colette
- SAFA
- Kamoky
- PowerShop
- Stratecon
- ABC Shelters
